Post by account_disabled on Dec 20, 2023 4:35:48 GMT
CMO survey, a quarterly report produced in collaboration with Duke University and the Deloitte group. She thus notes that overall marketers are not satisfied with the business impact of social networks. All sectors, including his own, are very affected. The enormous paradox of social networks I am making a parenthesis in Nathalie's story. There is a HUGE paradox of social networks: the same people consider that social networks have too little contribution to the company's results but that we must always invest more in them. Or more precisely, they invest an increasing part of their budget in it and announce that they want to continue doing so in the next 5 years.
For me, this is contradictory, but apparently the market does not Email Data agree. He does not consider this combination of the absence of ROI measurement, the lack of convincing results and the upward trend in social media budgets which will increase. If the AMA report notes this, it offers no explanation. I like data, but I especially like understanding data (data in itself is worthless), especially when it provides atypical or surprising information. But I cannot succeed here: Marketing Directors note that a marketing lever has a low contribution to results, nevertheless they allocate a significant part of their budget to it and this part is destined to grow in the next 5 years.
Social networks are paid I then invite Nathalie to look at her figures more closely. She has noticed that for several months, the organic reach (the reach, the number of people she touches with all her content) has been declining. And at the same time she notes that her “social ads” budget is on fire (here I mean the entire push budget for her content on social networks) like what Yann Gourvennec indicates in an article: “As it no longer works organically, we are dumping tons of money”.This is not a surprise to me. I wrote on Presse Citron on March 22, 2012: “stay on Facebook with 2 options: spend more and compete with multinationals with large budgets or be less and less visible.
For me, this is contradictory, but apparently the market does not Email Data agree. He does not consider this combination of the absence of ROI measurement, the lack of convincing results and the upward trend in social media budgets which will increase. If the AMA report notes this, it offers no explanation. I like data, but I especially like understanding data (data in itself is worthless), especially when it provides atypical or surprising information. But I cannot succeed here: Marketing Directors note that a marketing lever has a low contribution to results, nevertheless they allocate a significant part of their budget to it and this part is destined to grow in the next 5 years.
Social networks are paid I then invite Nathalie to look at her figures more closely. She has noticed that for several months, the organic reach (the reach, the number of people she touches with all her content) has been declining. And at the same time she notes that her “social ads” budget is on fire (here I mean the entire push budget for her content on social networks) like what Yann Gourvennec indicates in an article: “As it no longer works organically, we are dumping tons of money”.This is not a surprise to me. I wrote on Presse Citron on March 22, 2012: “stay on Facebook with 2 options: spend more and compete with multinationals with large budgets or be less and less visible.