Post by amirmukaddas on Mar 16, 2024 5:27:55 GMT
Welcome to Pop Up Magazine, one of the main Italian portals dedicated to the world of digital marketing and communication. In today's event we host Anna Ventrella , with whom we will talk about the relationship between cinema and marketing. In fact, despite what you might think, film marketing represents one of the most important elements linked to the success of a film. But let's immediately see Anna's point of view on the topic in the next few lines: welcome to our magazine and happy reading! Hi Anna, tell me about yourself and your work.. Hello and thank you for giving me this wonderful opportunity to talk a little about myself and my work. I deal with communication and online marketing. My job consists of giving voice to the thoughts of my clients, represented by individuals and large companies. Most of the time it is really complex, because those in front of you are not always aware of the objective of the blog or social media, but they still choose to take this path because they know that otherwise they would be left behind. So, in a certain sense my work is also a sort of "psychological therapy".
I have to dig deep to understand what they really want to communicate to the outside world. It is a continuous challenge, made up of ups and downs and you cannot avoid "riding both waves". I have always loved writing. As a child I wrote letters to my family as Christmas presents, when I still didn't have any money of my own to give gifts. During my theater years – yes I acted for a while – I wrote theatrical monologues and poems. As a twenty-year-old I wrote many stories and only five years ago did I understand that writing could become my job. Sometimes it's hard, but the passion for what I do helps me a lot. I am very determined, and I have decided to invest everything in myself. I Denmark Telegram Number Data spent many years doing different jobs, I don't hide it and I'm not ashamed of it. From cinema - as assistant director - to sales, I have really acEXPLICITulated many experiences and sometimes great setbacks. My sector is not simple, and it is still not appreciated as it should be, but I understood at the time that it was my future and so it was. We'll see what happens then, I think we still need to grow a lot. Cinema and marketing: what links these two sectors? You would never imagine it, but cinema and content marketing have a lot in common.
Cinema can teach us a lot about how to communicate with the people we want to reach. One of the flaws of cinema, however, is that it doesn't know how much content marketing in general can do for "it". An example that I reported recently in one of my articles analyzed this connection between the two worlds, starting from the target. When a director, for example, chooses his protagonists, on what basis does he do it? He does this by thinking if that character fits with what is written in the script. Is the latter written with the target in mind? Some films have made history because they hit a niche target, but not only that. Even the director when he makes his film thinks about the recipient of the message, in front of him there is not an imaginary audience but a real one. Similarly, when I write an article I think about the people I need to address, the purpose of my communication and then I think about how to best communicate based on the target.
I have to dig deep to understand what they really want to communicate to the outside world. It is a continuous challenge, made up of ups and downs and you cannot avoid "riding both waves". I have always loved writing. As a child I wrote letters to my family as Christmas presents, when I still didn't have any money of my own to give gifts. During my theater years – yes I acted for a while – I wrote theatrical monologues and poems. As a twenty-year-old I wrote many stories and only five years ago did I understand that writing could become my job. Sometimes it's hard, but the passion for what I do helps me a lot. I am very determined, and I have decided to invest everything in myself. I Denmark Telegram Number Data spent many years doing different jobs, I don't hide it and I'm not ashamed of it. From cinema - as assistant director - to sales, I have really acEXPLICITulated many experiences and sometimes great setbacks. My sector is not simple, and it is still not appreciated as it should be, but I understood at the time that it was my future and so it was. We'll see what happens then, I think we still need to grow a lot. Cinema and marketing: what links these two sectors? You would never imagine it, but cinema and content marketing have a lot in common.
Cinema can teach us a lot about how to communicate with the people we want to reach. One of the flaws of cinema, however, is that it doesn't know how much content marketing in general can do for "it". An example that I reported recently in one of my articles analyzed this connection between the two worlds, starting from the target. When a director, for example, chooses his protagonists, on what basis does he do it? He does this by thinking if that character fits with what is written in the script. Is the latter written with the target in mind? Some films have made history because they hit a niche target, but not only that. Even the director when he makes his film thinks about the recipient of the message, in front of him there is not an imaginary audience but a real one. Similarly, when I write an article I think about the people I need to address, the purpose of my communication and then I think about how to best communicate based on the target.