Post by account_disabled on Jan 8, 2024 9:07:40 GMT
Nowadays, Media Buying occurs according to two methodologies: through direct purchase : publisher and advertiser reach an agreement, with the latter purchasing advertising space from the former; through Programmatic Buying, and therefore using an automated process of buying and selling advertising space which aims to show the user adverts in which they may be interested. Media Buying or Media Planning? Although they are very often confused, Media Buying and Media Planning are two different things. The first is aimed at obtaining the greatest number of impressions, reaching the right audience, the second focuses on the strategy underlying the advertising campaign.
During the planning phase , the most Telegram Number Data effective media for reaching the target audience are decided. Once media planning is completed, the purchase of advertising space follows. The advantages of Programmatic Buying Programmatic Buying ( Programmatic Advertising ) is based on the automation of the process of selling and purchasing advertising space . Therefore, there is no longer the traditional negotiation phase between the advertiser and the publisher: everything is faster and also more functional.
Programmatic Buying is based on three components: the Data Management Platforms (DMP), platforms that collect the data that publishers and advertisers need to optimize the methods of selling and purchasing advertising (we are therefore talking about those data that describe consumer behavior); Demand -Side Platforms (DSP), platforms that companies use to purchase advertising space in an automated way: they therefore make their offers and reach the target they are interested in via DSP; Supply -Side Platforms (SSP), platforms aimed at positioning offers on the media, based on the available space and an analysis of the media themselves.
During the planning phase , the most Telegram Number Data effective media for reaching the target audience are decided. Once media planning is completed, the purchase of advertising space follows. The advantages of Programmatic Buying Programmatic Buying ( Programmatic Advertising ) is based on the automation of the process of selling and purchasing advertising space . Therefore, there is no longer the traditional negotiation phase between the advertiser and the publisher: everything is faster and also more functional.
Programmatic Buying is based on three components: the Data Management Platforms (DMP), platforms that collect the data that publishers and advertisers need to optimize the methods of selling and purchasing advertising (we are therefore talking about those data that describe consumer behavior); Demand -Side Platforms (DSP), platforms that companies use to purchase advertising space in an automated way: they therefore make their offers and reach the target they are interested in via DSP; Supply -Side Platforms (SSP), platforms aimed at positioning offers on the media, based on the available space and an analysis of the media themselves.